SWAROVSKI CRYSTALLIZED™:NEW CONCEPT STORE DAZZLES NEW YORK
In summer 2009, Swarovski launched its innovative new concept store, Swarovski
CRYSTALLIZED™, in a prime New York City location – 499 Broadway. The 5,000 squarefoot
flagship store is the only one of its kind in the U.S., a unique, creative playground
where customers can experience the seductive allure of CRYSTALLIZED™ –
Elements
opportunity to customize jewelry, alongside an extensive new line of ready-to-wear and
exclusive designer jewelry. The store also includes an inspirational relaxation and
exhibition space – the Swarovski CRYSTALLIZED™ Lounge.
Swarovski. For the very first time Swarovski CRYSTALLIZED™ offers a sparkling
The Swarovski CRYSTALLIZED™ Store
Under the catch-cry “Express yourself”, the Swarovski CRYSTALLIZED™ Store provides a
host of glittering treasures for fashion-forward individuals. Seasonal and exclusive limitededition
collections created in collaboration with world-class designers are introduced
throughout the year, with cutting-edge pieces from names such as Andrée Putman,
Philippe Ferrandis and Janis by Janis Savitt. Customers will also find a dazzling range of
ready-to-wear jewelry, each tailored to a different style mood: Glamorous, Classic,
Romantic, Natural or Modern. Those looking to express their individual style can either
draw inspiration from and customize existing designs, or purchase sparkling ready-to-wear
pieces. In line with the growing enthusiasm for unique, personalized pieces, the store
offers access to more than 2,000 CRYSTALLIZED™ –
range of crystal colors, cuts and shapes, presented in an accessible, super-chic “Library of
Light”.
Swarovski Elements, an infinite
Jewelry Store and Personal Stylist
For those who require a helping hand, interactive fun can be had with two specially created
software tools. The online Jewelry Store’s design tool allows customers to discover their
design preferences and create customized pieces. The tool can be used at home or instore,
where staff can offer hands-on guidance. It offers a whole range of individual
templates, where crystal colors, shapes and cuts can be altered.
The final designs are then made to order and available for pick-up at the store within two
weeks: a bespoke design service providing a touch of celebrity glamour. High-quality
service and consultancy are also offered via the Personal Stylist, an innovative tool that
matches crystal shapes, colors and designs to hair and eye color, skin tone, facial shape
and features. Customers also select one of the five style moods to ensure each jewelry
design is a flattering expression of their individual taste and personality. Again the online
tool can be used at home or in-store, where staff members offer in-store guidance to help
visitors unlock the secrets of their own unique style. All information is collated on a
personalized set card which can be printed out for future reference.
Both services are also available online at www.swarovski-crystallized.com
Unlimited – the All-Access Artistic Members Club
Under the slogan “Be Unlimited”, customers are invited to join an all-access artistic club,
designed to bring together like-minded creative, fashion, and lifestyle oriented people.
Members receive an Unlimited club card, the entry key to an exclusive program of fashion
and design events in the Swarovski CRYSTALLIZED™ Lounge, as well as seasonal
promotions and a range of special benefits. Prospective Unlimited club members can
register after making one in-store purchase and receive a sparkling crystal gift as part of
their personal welcome package.
The Swarovski CRYSTALLIZED™ Lounge – Tranquil, Refreshing, Inspirational
Reflecting the multifaceted world of Swarovski and its product brand CRYSTALLIZED ™ –
Swarovski Elements
crystal. A light-filled bar, relaxed seating areas and an exhibition space provide the setting
for special events and live video streams as well as periodical exhibitions featuring
inspirational collaborations with world-renowned fashion, jewelry and interior designers.
The Lounge offers a tranquil, crystal-bedecked space in which customers can relax and
enjoy light refreshments or can be reserved for private events by external clients.
, the Swarovski CRYSTALLIZED™ Lounge celebrates the beauty of
The Swarovski CRYSTALLIZED™ E-commerce Website
An artistic, inspiring space to customize your own piece of jewelry, the Swarovski
CRYSTALLIZED™ store in New York offers a unique retail concept which includes an
extended online service that invites everyone to get creative and to order online by simply
logging on to www.swarovski-crystallized.com. The new platform allows users to choose
between two Swarovski CRYSTALLIZED™ online components. The “Jewelry Store”, offers
enchanting ready-to-wear jewelry or for a true sense of individuality, the ability to design
your own piece of jewelry without the usual bespoke price tag. The “Elements Store” is the
ideal online location to purchase loose CRYSTALLIZED™
addition to a range of associated products and accessories.
– Swarovski Elements in
Swarovski New York
